The 4 Deadly Sins Of Lowering Your price

On April 12, 2012, in Uncategorized, by John Ekonomou

1. Educating Your Market To Buy From You At A Cheaper Price. Ultimately human beings work on patterns. Im sure you’ve heard this before. Its like when you go into the shower you will usually start by washing whatever part of your body that you have made it habit of starting with like your arm […]


Why Marketing Doesn’t Work!

On April 11, 2012, in Uncategorized, by John Ekonomou

Marketing is essentially communicating with a customer in away that you create an attraction to your product or service. Perceptual Positioning is based on the psychology of the message in the different marketing channels. All marketing works as long as the message is being interpreted correctly. Marketing is just a channel or medium to convey […]


Flick the Switch To Change And Increase Your Profit By Being Closer To Your Customer

On March 19, 2012, in Uncategorized, by John Ekonomou

When I was in the restaurant business i was always afraid to try something new like putting on a new food item on the menu or take an item off the menu. What will the customer say? I was so afraid because i was taught if something works don’t touch it. The problem with that […]


Who am I ?

On February 20, 2012, in Uncategorized, by John Ekonomou

Starting from who you are, what are your doing, and why you’re doing it, are the questions you need to ask yourself. The reason to ask those questions is because you need to know how passionate you are about your business. We believe that when you are passionate about what you do, that will transfer […]


Are You Marketing To The Masses?

On February 20, 2012, in Uncategorized, by John Ekonomou

If you’re having trouble articulating your difference, then you are probably talking to, too big of a market.  You’re addressing too many types of people, a nebulous cloud of minds that all think differently. No wonder you can’t find commonality. How does your value, your offer, your message get accepted by everyone who hears it? The […]


Tell The Competitive Mindset He’s Fired!

On February 18, 2012, in Uncategorized, by John Ekonomou

When a business owner focuses on the competition, most of their time, money, and energy are all being spent trying to outdo the competition.They ask themselves questions like – how much do other businesess charge so I can price out my product or service? This is absolutely crazy. “Stop copying and start creating” please. Have you […]


Don’t target the market – Target their primary desires

On February 18, 2012, in Uncategorized, by John Ekonomou

The primary desires that you wish to target are more important than targeting the market. why?   Target your market second