Seven Elements of becoming “The Only” Perceptual Positioning™

On June 12, 2012, in Uncategorized, by John Ekonomou

1. Credibility Creating a credibility perceptual position allows the business owner to create credibility in the prospects mind so that the customers feel they’ve made the right decision. For many years the credibility of safe & reliable vehicle is associated with Volvo.Volvo spent millions of dollars creating the credibility position that their product is the […]


Needs Verses Wants

On June 12, 2012, in Uncategorized, by John Ekonomou

People pay more for what they want, rather for than what they need right? Just have a look around your house and see how many things you have bought because you wanted them not because you needed them. Needs are price shopped wants are not. Remember if your customer really wants something bad enough they […]


Market To They’re Primary Desires

On June 12, 2012, in Uncategorized, by John Ekonomou

The concept of categorical positioning is based on the “QUALITY” of the customer that a business wants. The bottom line is that business is created to increase profit, it doesn’t matter the amount of customers, it matters the kind of customer and how much they are willing to pay for the perceived value you bring […]


What do my customers think I’m saying?

On June 11, 2012, in Uncategorized, by John Ekonomou

Imagine an apple, think of the type, the size, and the color. Now what do you think the chances are that we are thinking of the same apple. Not likely. I could have been talking about an apple computer, right? The point is, I said one thing and you understood it as something different. Is […]


Does Your Ad Bring You The Max Result

On June 11, 2012, in Uncategorized, by John Ekonomou

Most businesses try to sell to new customers on the ad they put out. They put out an ad in whatever medium to try and get some sales generated. Once the ad has run its course for that day or week, they start over again and repeat the process. This my friends can get very […]


Can You Speak Every Language?

On June 9, 2012, in Uncategorized, by John Ekonomou

If I sell to everyone and anyone who wants to buy my product i will make more money. Wrong! The cost to sell to everyone is astronomical if not impossible and i will tell you why. Think of it this way. All customers speak a different language. Now how do you market a business in […]


The Solution Is Single Message Single Offer

On June 8, 2012, in Uncategorized, by John Ekonomou

If you’ve been watching or listening to us you will know that we want to stay away from being general in everything we do. Why? Because marketing ourselves by saying that were better or we have the best price etc. is a huge waste of time and money period. Heres a different way to sell […]


How Competition Is Really Killing Your Business

On June 8, 2012, in Uncategorized, by John Ekonomou

By now you’ve realized the kicker: focusing on competition automatically creates commoditization. The problem with competitive thinking is that it is far more costly to you, the business owner, than you realize. To keep up you do more. By doing more, you instantly increase your cost of doing business. Here is something to think about. […]


Everyone has their own DNA

On June 8, 2012, in Uncategorized, by John Ekonomou

To me everybody is unique; every company has their own DNA if you will, their own character. We know that any 2 hair salons, 2 restaurants or 2 whatever are never the same. The funny things is even though we know any 2 businesses are not the same, when we market ourselves we say the […]


How do I Create An Instant Connection With Potential Clients

On May 1, 2012, in Uncategorized, by John Ekonomou

When someone asks you what do you do, how do you respond? If you generalize yourself by say something like I’m a doctor, a Realtor, a lawyer, or I have a restaurant you put yourself right smack in the middle of being compared to and will not get the response that your looking for. Why, […]