Does Your Ad Bring You The Max Result

On June 11, 2012, in Uncategorized, by John Ekonomou

Most businesses try to sell to new customers on the ad they put out. They put out an ad in whatever medium to try and get some sales generated. Once the ad has run its course for that day or week, they start over again and repeat the process. This my friends can get very […]

Most businesses try to sell to new customers on the ad they put out. They put out an ad in whatever medium to try and get some sales generated. Once the ad has run its course for that day or week, they start over again and repeat the process. This my friends can get very expensive quickly. Think about it one 1/4 page ad weekly in the local rag could cost you $500/week minimum.

You can decrease your marketing expense dramatically with a 2 step approach that we call the “Date” strategy.

D – Dance
A – Ask for info
T – Tease
E – Experience

You sell them something that will increase your credibility. Let me explain. You need to have
a 2 step communication approach such as a free report or a video, something to that effect.

The goal is to prove that you understand the problem that your market is experiencing so they can immediately relate to you.

My first 2 step system was a free report regarding losing weight. Now i could of said i will show you how to lose weight in 9 days or something to that effect. As interesting as that sounds the BS meters go off in your brain as a consumer, thinking its BS or you’ve heard it all before.

What I said was:
” Free report reveals how to lose weight forever using the natural power of your mind”. 300 people responded from that ad. At the end of the report i said this automatically qualifies you for a free tele seminar. Out of 300, i got 45 people to come to the tele seminar and 15 come to a live seminar and 3 of those became personal coaching clients.

So if we put it all together the 2 step system which started with a $600 ad returned me 40k in a year doing it this way.

In normal circumstances someone else would put an ad every week or month over and over trying to convince their market to buy. Now its good to market your yourself consistently, like most if not all marketers will tell you, but wouldn’t it be better to at the very least get there info so you can market to them consistently. Of course right.This will reduce your marketing expense big time.

Spending To Much Money Trying To Get New Customers???

FromMyWhiteBoard.com

You know there are strategies you can use to lower your customer getting methods by 50% or more...

To get more customers cheaper you need to do a 3 simple things...

1. Position Yourself To Be So Different That No-One Can Compete With You...

2. Become The Obvious Choice For Your Customer

3. Make Your Marketing & Advertising Irresistible To Your Ideal Customer

Click to continue…

 

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