Stephan Stavrakis – Position: CEO of Perceptual Positioned Marketing; Perception Engineer
First and foremost, Stephan is a devoted husband and father of two and devotes his life’s work to his family. After working for a local insurance company and being part of team that reconstructed a business model that allowed that company to save 5million in annual revenues, Stephan decided it was time to go on his own.
His first company was called 3D Thinking Inc. It was a soft-skills training company that he built from scratch with no credibility, no connections, and no list. Within 9 months 3D Thinking Inc. was Vancouver’s fastest growing and most profitable privately-owned soft-skills training organization.
Due to it’s rapid growth Stephan was approached by many other trainers, speakers, authors and consultants to help them build their companies in similar fashion. As he assisted in building those companies, he was also approached by many brick & mortar companies to assist in business model re-positioning and began to assist more conventional business models such as restaurants, spa’s, salons, insurance companies, doctors, lawyers the list goes on and on.
Currently Stephan has worked with 100’s of businesses and has logged over 15,000 hrs of one-on-one strategic positioning, moving business owners from “me,too” positions to being “The Only” business in their market, while lowering their costs and keeping a focus on increasing their sales and bottom line. As a result, Stephan has developed a system he calls “Perceptual Positioning” that is currently being used by 100’s of individuals and organizations as the blue-print for designing their business offers, ads, websites, tv ads, taglines, distinction points etc.
Stephan is a highly sought after speaker for the insights and humor he brings to the stage. He is consistently rated as thought provoking and practical by the business audiences he addresses.
Give Stephan Stavrakis 5 minutes and he will turn your business upside down while bringing into focus lucrative opportunities missed by everyone else.You’ll be banging your head and wondering: “Why didn’t I think of that?” He’s been known to take entire business models and repositioning them for more profitability within in one conversation.
As founder and CEO of his current company which he calls a (Positioning Agency). Stephan has brought together a team of individuals that all have built successful companies, and taps into their knowledge, skills, abilities and experience to create real, practical and most of all provable strategies to his customers helping increasing sales and profits using not only the perceptual positioning system, but many other proven strategies of profitable business models
By focusing on quality, the value to the consumer increases, thereby allowing the price for the product/service to increase. This drives higher profit margins. This allows the owner to make more money with less effort. Based on this focus, businesses that make themselves unique become “The Only” business that offers what they offer.
History shows us if a business becomes “The Only” that business creates an unprecedented opportunity to increase profits by focusing on nothing but value and quality for their market. By being “The Only”, businesses can increase profit margins, lower costs, increase quality and ultimately increase the level of trust and respect by the customer. This, in turn, creates a “LOYAL” customer for the life of that business. Although there are many methods to position your business to be “The First” in a market. We believe that it’s no longer good enough to be the first. The new solution is to become “The Only”
Oh to be able to work less and charge more, if this isn’t the battle cry of your business it should be! Because of commodization and competition in business, more and more businesses are running into big problems when they try to differentiate themselves. The Categorical perceptual position is when you create a sub-category in the target market that is so unique and innovative, it’s impossible for your market to compare you with someone else. This allows you to own the market not only as the leader, but also as the be the obvious choice for your market.
This perceptual position is your niche and Stephan describes in the video how a successful company creates a niche that no-one has ever thought of… The goal of this video is to talk about how to become the first by creating a categorical position so you can imprint your business in the TOP OF MIND of the consumer.
Normally if you get stuck, you’ve got to work things out yourself. You get more frustrated and often spend hours going around in circles searching on the web. Well not anymore. Here you’ll find resources and ideas that will help you move ahead, and progress rapidly. Its like having a live coach for your business at a cost of a dinner out.
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