The P3 Strategy – Stop Lowering Prices To Get The Attention Of Your Customer…
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Stop Lowering Prices To Get The Attention Of Your Customer:
The majority of small business owners use “Price” positioning to attract more people to come to their business. As Mr. Mackey cool character from southpark… Says.. .”Price” positioning is bad… Ummmkay… What lowering your prices does is teach your market that you are cheap… There are ways to attract them without lowering your prices.. one of the most powerful ones is the P3(cubed) strategy.
The way to attract customers without using price as a attraction method is to engage someone specifically with something very specific. In this strategy we break down how to talk to someone specific in your market (preferably the most profitable to you) and other ways to get them to come to you… Faster and more reliably than dropping your prices.
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Description
This week on the whiteboard, Stephan breaks down the reasons why you should NEVER lower your prices or even use SALES to get the attention of new customers.. Sales and discounts may work in the short-term however it’s destructive in the long term.. Stephan shows you exactly what you should do in order to attract new customers without every having to cut prices again…
Note: Make every marketing and advertising dollar count… This is the positioning strategy that shows you how to maximize your ROI on every dollar spent ..
Here is what this strategy is designed to accomplish:
- To identify the specific person you want to speak to
- To simply articulate the solution to one persons specific problem
- Easily explain how you are different
- To position your business as an expert in the customers mind
- To market directly to the wants or desires of your customer
- To package your product or service with the primary desire of your customer
- To attract customers easily instead of trying to convince them
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P3(cubed) Strategy:
Time: 62m:04s
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Session:P3(cubed) Strategy
Time: 62m:04s
Title
Duration
Introduction
Structure Breakdown15m 01sec
10m 47sec
07m 10sec
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Session:P3(cubed) Strategy
Time: 62m:04s
Title
Duration
Introduction
Structure Breakdown15m 01sec
10m 47sec
07m 10sec
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Download (PDF, 80KB)
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Stephan Stavrakis–
Position: CEO of Perceptual Positioned Marketing; Perception Engineer
First and foremost, Stephan is a devoted husband and father of two and devotes his life’s work to his family. After working for a local insurance company and being part of team that reconstructed a business model that allowed that company to save 5million in annual revenues, Stephan decided it was time to go on his own.
His first company was called 3D Thinking Inc. It was a soft-skills training company that he built from scratch with no credibility, no connections, and no list. Within 9 months 3D Thinking Inc. was Vancouver’s fastest growing and most profitable privately-owned soft-skills training organization.
Due to it’s rapid growth Stephan was approached by many other trainers, speakers, authors and consultants to help them build their companies in similar fashion. As he assisted in building those companies, he was also approached by many brick & mortar companies to assist in business model re-positioning and began to assist more conventional business models such as restaurants, spa’s, salons, insurance companies, doctors, lawyers the list goes on and on.
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Currently Stephan has worked with 100’s of businesses and has logged over 15,000 hrs of one-on-one strategic positioning, moving business owners from “me,too” positions to being “The Only” business in their market, while lowering their costs and keeping a focus on increasing their sales and bottom line.
As a result, Stephan has developed a system he calls “Perceptual Positioning” that is currently being used by 100’s of individuals and organizations as the blue-print for designing their business offers, ads, websites, tv ads, taglines, distinction points etc.
Stephan is a highly sought after speaker for the insights and humor he brings to the stage. He is consistently rated as thought provoking and practical by the business audiences he addresses.
Give Stephan Stavrakis 5 minutes and he will turn your business upside down while bringing into focus lucrative opportunities missed by everyone else.You’ll be banging your head and wondering: “Why didn’t I think of that?” He’s been known to take entire business models and repositioning them for more profitability within in one conversation.
As founder and CEO of his current company which he calls a (Positioning Agency). Stephan has brought together a team of individuals that all have built successful companies, and taps into their knowledge, skills, abilities and experience to create real, practical and most of all provable strategies to his customers helping increasing sales and profits using not only the perceptual positioning system, but many other proven strategies of profitable business models
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Q: is this like putting together an elevator pitch Nope… Not at all, you have to memorize an elevator pitch, you end up talking AT someone with an elevator pitch.. The V.I.B.E strategy works on the rapport first business second philosophy
Q: Are there any scripts to memorize? Nope, from a positioning standpoint everyone has a natural sales personality when you are excited about something, V.I.B.E allows you to tap into that so what you say is easy and natural
Q: I already have a Elevator pitch... Good! This is nothing like an elevator pitch it’s a natural sales conversation that is proven to be 70% more effective than any “Pitch” you can do
Q: I'm a natural sales person Awesome add the V.I.B.E. to your toolbox and you’ll take your closing ration to a whole new level
Q: I don't prospect in person The V.I.B.E can easily be adapted to a video, audio, or even text on your website
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