The Say It Don’t Spray It Strategy – How To Make Your Sales Message Laser Beam Focused…

How to make your sales message laser beam focused:
So you know the importance of woo-ing them from the “D.A.T.E strategy”, you have a created a tool to capture their attention and create anticipation for your product/service in the “Pre-Sell Effect” strategy, Now what do you say to in order to get your ideal client to put up their hand? In this strategy Stephan shares with you exactly what words to use to attract you ideal target market.. and it’s easy as cut & paste…

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Strategy name:
Say It Don’t Spray It Strategy

Positioning Strategist:
Stephan Stavrakis

Total Duration:
49min 04sec

Customer Acquisition


Strategy Docs:

In this strategy Stephan show’s a simple but costly advertising mistake that cost him $5000 dollars.. Sadly most small business owners are making this exact mistake in one or more ways. Stephan shares how to eliminate this problem, and gives you the templates you can immediately use in order to fix your advertising messages and begin to position them for maximum impact.

Note: This strategy is the next in the series of strategies that from D.A.T.E. —-> Pre-Sell Effect ——-> Say It Don’t Spray It

Here is what this strategy is designed to accomplish:

  1. Capture and qualify your ideal customer using the least amount of words
  2. Use the trial & Error process of marketing to create messages that can succeed with mathematical accuracy
  3. How you can start using every marketing advertising medium with maximum impact
  4. The exact templates to use from now on in your marketing/advertising
  5. How to use the templates with the “Pre-Sell effect” tool to get them to give you their name
[tab:Full Video Strategy]
Say It Don’t Spray It Strategy:
Time: 49m:04s
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[/DAP] [tab:Segmented Video Strategy] [DAP isPaidUser=”Y” hasAccessTo=”4″ errMsgTemplate=””]
Session:Say It Don’t Spray It Strategy
Time: 49m:04s
13m 42sec
Strategy Breakdown Action Steps
3m 18sec
[/DAP] [DAP isLoggedIn=”N” errMsgTemplate=””]
Session:Say It Don’t Spray It Strategy
Time: 49m:04s
13m 42sec
Strategy Breakdown Action Steps
3m 18sec
[/DAP] [tab:Documents & Tools] [DAP isPaidUser=”Y” hasAccessTo=”4″ errMsgTemplate=”SHORT”]

Download (PDF, 86KB)

[/DAP] [tab:Presenter]

Stephan Stavrakis

Stephan Stavrakis
Position: CEO of Perceptual Positioned Marketing; Perception Engineer

First and foremost, Stephan is a devoted husband and father of two and devotes his life’s work to his family. After working for a local insurance company and being part of team that reconstructed a business model that allowed that company to save 5million in annual revenues, Stephan decided it was time to go on his own.

His first company was called 3D Thinking Inc. It was a soft-skills training company that he built from scratch with no credibility, no connections, and no list. Within 9 months 3D Thinking Inc. was Vancouver’s fastest growing and most profitable privately-owned soft-skills training organization.

Due to it’s rapid growth Stephan was approached by many other trainers, speakers, authors and consultants to help them build their companies in similar fashion. As he assisted in building those companies, he was also approached by many brick & mortar companies to assist in business model re-positioning and began to assist more conventional business models such as restaurants, spa’s, salons, insurance companies, doctors, lawyers the list goes on and on.

[tab:FAQ] Q: Shouldn't I just hire a good copywriter?
Yes and no… Yes if you have the budget to do so.. No if you don’t. Think of a copywriter as someone to tweak your already working messages, not someone to build them from scratch. You don’t need that to get started. Oh and make sure your copywriter understands “direct response” there are lots of so-called copywriters that the gift of the gab but don’t understand anything about creating a message that can be used over and over again to build a big business
Q: Why can't I just copy my competitors message and make it better
Well you can.. but that’s not positioning you as the only.. Matter of fact that will most certainly guarantee your prospect will price shop you, because unless you really know whats to say and how to say it, your messages will end up sounding like “hype”, “B.S” or worst of all just another “X” Another chiropractor, another restaurant, another realtor.. etc
Q: Marketing & Advertising is expensive
It’s can be… But it’s a necessary evil… When used correctly it becomes a temporary investment with a huge ROI. But not if you use them like MOST small business owners do
Q: Can I use these message templates anywhere
Yes you sure can, but I suggest you first use it with the “Pre-Sell Effect” 101 tool and when that’s is in place, then start moving to the next marketing/advertising medium
[tab:Contact Stephan] I respond personally to all VIP members first.. Everyone else as time permits 🙂

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