The V.I.B.E Strategy – Elevator Pitches Are For Amateurs!

Never Use An Elevator Pitch Again!:
Offer your product or service to a potential prospect in a natural way.. To many small business owners either blow the first impression because they can’t express how they are different, or they are over-zealous and overwhelm the potential buyer.

The way to create interest is to us a bi-directional conversation. It’s all about the connection and the interaction that’s important, not the sale. When you have a conversation with a prospect you want to feel like you are talking to your best friend. You need to be and sound authentic and natural. Not like a gutless jellyfish or a loudmouth frog…

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[tab:Description]
Information
Description
Strategy name:
The Vibe Strategy

Positioning Strategist:
Stephan Stavrakis

Total Duration:
52min 15sec

Category:
Customer Acquisition

Released:
12/03/2011

Strategy Docs:
YES

60% of business is lost in the first 30 seconds of interacting with a potential client or customer. Most small business owners mis-represent themselves and their value when it comes to explaining what they do and what they sell. The V.I.B.E. strategy gives you the wording, and structure that creates interest and anticipation in what you offer. The idea of the V.I.B.E is to create a interaction with the potential customer that allows them to see the true difference and value you bring to them… It’s simple and easy to remember.. So lets go out and V.I.B.E

Note: When someone asks you what you do and you are “Politely Ignored” with “Oh that’s nice, Good for you, etc etc.. This is the positioning strategy that makes it impossible for someone to think they know what you do ..

Here is what this strategy is designed to accomplish:

  1. Create a trusting connection with a total stranger in 30seconds or less
  2. Pre-qualify your prospect almost immediately
  3. Easily explain how you are different
  4. Position your self as an expert in the mind of the prospect
  5. Quickly communicate the value of your product or service
  6. Make it easy for your prospect to share what you offer with their friends
  7. Have the prospect give you referrals on the spot
[tab:Full Video Strategy]
V.I.B.E Strategy:
Time: 51m:27s
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[/DAP] [tab:Segmented Video Strategy] [DAP isPaidUser=”Y” hasAccessTo=”4″ errMsgTemplate=””]
Session:V.I.B.E Strategy
Time: 51m:27s
Title
Duration
Introduction
16m 28sec
The Structure Structure Breakdown
05m 49sec
03m 44sec
03m 02sec
04m 13sec
Summary
02m 14sec
Action Plan
06m 42sec
[/DAP] [DAP isLoggedIn=”N” errMsgTemplate=””]
Session:V.I.B.E Strategy
Time: 51m:27s
Title
Duration
Introduction
16m 28sec
The Structure - Preview For Non-Members Structure Breakdown
05m 49sec
03m 44sec
03m 02sec
04m 13sec
Summary
02m 14sec
Action Plan
06m 42sec
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Download (PDF, 105KB)

[/DAP] [tab:Presenter]

Stephan Stavrakis

Stephan Stavrakis
Position: CEO of Perceptual Positioned Marketing; Perception Engineer

First and foremost, Stephan is a devoted husband and father of two and devotes his life’s work to his family. After working for a local insurance company and being part of team that reconstructed a business model that allowed that company to save 5million in annual revenues, Stephan decided it was time to go on his own.

His first company was called 3D Thinking Inc. It was a soft-skills training company that he built from scratch with no credibility, no connections, and no list. Within 9 months 3D Thinking Inc. was Vancouver’s fastest growing and most profitable privately-owned soft-skills training organization.

Due to it’s rapid growth Stephan was approached by many other trainers, speakers, authors and consultants to help them build their companies in similar fashion. As he assisted in building those companies, he was also approached by many brick & mortar companies to assist in business model re-positioning and began to assist more conventional business models such as restaurants, spa’s, salons, insurance companies, doctors, lawyers the list goes on and on.

[tab:FAQ] Q: is this like putting together an elevator pitch
Nope… Not at all, you have to memorize an elevator pitch, you end up talking AT someone with an elevator pitch.. The V.I.B.E strategy works on the rapport first business second philosophy
Q: Are there any scripts to memorize?
Nope, from a positioning standpoint everyone has a natural sales personality when you are excited about something, V.I.B.E allows you to tap into that so what you say is easy and natural
Q: I already have a Elevator pitch...
Good! This is nothing like an elevator pitch it’s a natural sales conversation that is proven to be 70% more effective than any “Pitch” you can do
Q: I'm a natural sales person
Awesome add the V.I.B.E. to your toolbox and you’ll take your closing ration to a whole new level
Q: I don't prospect in person
The V.I.B.E can easily be adapted to a video, audio, or even text on your website
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