Market To They’re Primary Desires

On June 12, 2012, in Uncategorized, by John Ekonomou

The concept of categorical positioning is based on the “QUALITY” of the customer that a business wants. The bottom line is that business is created to increase profit, it doesn’t matter the amount of customers, it matters the kind of customer and how much they are willing to pay for the perceived value you bring […]

The concept of categorical positioning is based on the “QUALITY” of the customer that a business wants. The bottom line is that business is created to increase profit, it doesn’t matter the amount of customers, it matters the kind of customer and how much they are willing to pay for the perceived value you bring them.

The cornerstone of Perceptual Positioning is being 100% customer focused. Its really easy all you have to do is get to know your customers. You will be surprised how much you can learn from just having a simple conversation. All you have to do is ask a few specific questions. Please be specific. Most restaurants will ask you if “everything was ok”. Unless there was something seriously wrong you would say “yup” absolutely no feedback at all. If this is you, stop.

To be 100% customer focused you need to get to know your customer, to know exactly what they desire (want). Primary desires are the true wants of a customer. Example: when someone says ” I want to make more money” my first question is for what. Its always something deeper than that. What do you want more money for. If you go deep enough you will find that they want something else that money will give them. Here is some examples of primary desires below.

There are unlimited primary desires; but here is few.

Feel beautiful, Feel powerful, More money, Sex, Irresistible, Self-esteem, Release stress, Simplified life Gain glass, Feel important, Gain, motivation, To belong, Cause, Valued, Trusted, Heard, Honoured , Respected, Balanced, Mastered, Self-esteem, Recognized, Profitable, Secure, Entertained, Feel younger, Feel safe, Relatable Joyful, Optimistic, Passionate, Easy, Sexy, Calm, Affordable, Quality, Service.

Primary desires are what make the economic world go around. Why do you think Donald Trump has a 15,000sq ft. house, cause he needs it? We mostly buy things because we desire them. If you can find the primary desires that drive the sales in your market it’s like having a licence to print money again and again. Can you imagine how your marketing messages will change if you know your customers deep desires.

Primary desires on steroids.

This where we take the primary desires to a whole new level. This is where we make the wants so irresistible that the customer can’t say no.

Here are the six core psychological wants. The more you can add any of these elements to what you offer the easier it is to sell. Try combining the primary desires with these core psychological wants and watch the returns on your investment go through the roof.

1. Speed – we want things fast, we want it now.
2. Ease – we want things to be easy then its more valuable to us.
3. Sex – we have all heard that sex sells, the sexier you make what you offer the better.
4. Money – save me more money or make me more money.
5. Power – there is a lot of power hungry people out there.
6. Intoxication- fun, shock, and awe.

Spending To Much Money Trying To Get New Customers???

FromMyWhiteBoard.com

You know there are strategies you can use to lower your customer getting methods by 50% or more...

To get more customers cheaper you need to do a 3 simple things...

1. Position Yourself To Be So Different That No-One Can Compete With You...

2. Become The Obvious Choice For Your Customer

3. Make Your Marketing & Advertising Irresistible To Your Ideal Customer

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