Why Marketing Doesn’t Work!

On April 11, 2012, in Uncategorized, by John Ekonomou

Marketing is essentially communicating with a customer in away that you create an attraction to your product or service. Perceptual Positioning is based on the psychology of the message in the different marketing channels. All marketing works as long as the message is being interpreted correctly. Marketing is just a channel or medium to convey […]

Marketing is essentially communicating with a customer in away that you create
an attraction to your product or service. Perceptual Positioning is based on the
psychology of the message in the different marketing channels. All marketing works
as long as the message is being interpreted correctly.

Marketing is just a channel or medium to convey your message, such as Facebook,
TV, newspapers etc. Its the communication inside those channels that makes it
proper positioning.

Every business should only be using no more than 3 marketing channels or mediums
at ant given time. The reason to only focus on 3 is because its better to have 100%
focus on 1 strategy rather 1% focus on a 100 different strategies.

When you focus on one medium such as Facebook, in order to maximize the results we need to be able to test our messages and consistently modify them until we get the desired results.

Im always surprised when I ask a client, how much business or profit did they get from the ad they placed in (whatever medium they used) and 95% of the time they don’t know. Since most marketing mediums are expensive, doesn’t make sense to find out how well its working for you.

From our standpoint in order to get the best result from any marketing medium we need to have the ability to measure.

That’s why if we focus on 1 strategy, we can angle and position ourselves differently to get the maximum result. Once we have achieved our max result we set up a system where it becomes automated, then we move on to the next medium and so on and so forth.

Spending To Much Money Trying To Get New Customers???

FromMyWhiteBoard.com

You know there are strategies you can use to lower your customer getting methods by 50% or more...

To get more customers cheaper you need to do a 3 simple things...

1. Position Yourself To Be So Different That No-One Can Compete With You...

2. Become The Obvious Choice For Your Customer

3. Make Your Marketing & Advertising Irresistible To Your Ideal Customer

Click to continue…

 

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